Business Development Director Full Time

  • The CIPP

  • Solihull | Salary: TBC (depending on experience)

Job Title: Business Development Director

Department: Business Development

Responsible to: Chief Executive Officer

Date: July 2024


Responsible for:

Overall marketing, sales, business development and membership strategy development and implementation, internally, as well as supplier relationships and member-facing to drive and manage business development across all the Chartered Institute’s services and; encourage and enhance member engagement


Job context:

The Business Development Director will be expected to contribute to the strategic and operational work of the Chartered Institute and its trading subsidiary IPP Education Ltd at a prominent level, to achieve the Institute vision and objectives.



  • The job holder has direct or shared responsibility for all revenues generated by the
  • The job holder is responsible for identifying the business development strategy across all Institute services which includes working closely with the Education Director and other members of the senior leadership team, as well as motivating and mobilising direct reports to implement and achieve the strategy
  • The job holder manages several annual expenditure and income budgets, which vary each year
  • The job holder is responsible for the overall strategy relating to business development, motivating, and mobilising direct reports to realise the strategy and achieve targets


Principal Accountabilities:

  • To advise, guide and work with the CEO (Chief Executive Officer), the SLT (Senior Leadership Team) and Board in the development of strategy for marketing and sales, membership, events, and the Payroll Assurance Scheme and Consultancy offering within the Institute
  • To co-ordinate requirements with managers within the team, ensuring that a coherent strategy is developed across business development, through a clear “roadmap,” with direction of travel and maximising digital first
  • To provide a response, in conjunction with the HR function, to the organisation’s internal training needs analysis, managing the procurement and tendering process by external providers and developing relationships with existing providers as well as researching new and appropriate suppliers.
  • To provide leadership, strategic guidance, direction, and motivation to direct reports, to support the organisation’s primary purpose and objectives, and to ensure that the contributions of direct reports are maximised and that their own potential is developed
  • To establish relationships with a broad range of external organisations, including major employer organisations and kindred professional institutes to ensure that their interests and needs are fully considered in the development of policies and programmes
  • To influence the development of training and education products based on industry knowledge and research
  • To manage the performance of direct reports, rewarding desired behaviour and taking remedial action where individuals fall short
  • To manage, prepare and monitor the budget, and achieve revenue and contribution targets as agreed with the CEO
  • To review regularly, in conjunction with the CEO, the structure of the business development function and its management processes and make recommendations for improvements
  • To develop, in line with overall corporate strategy and the goals of the business development division, a marketing and business development, events and membership plan (incorporating direct sales, marketing planning and promotional activities) which delivers growth in revenue and customer Brand strength and awareness of both CIPP (Chartered Institute of Payroll Professionals) and IPP Education Ltd are also key goals within this development plan
  • To develop, in line with the overall corporate strategy, the Payroll Assurance Scheme and consultancy strategy and development plan which delivers growth in revenue and customer base
  • To lead the planning, direction, and execution of direct reports, working with marketing and business team members as well as other staff who have sales or client facing roles. The job holder will be spending a significant amount of time out in the field with clients and partners
  • To develop a PR strategy in line with the CIPPs (Chartered Institute of Payroll Professionals) and IPP Education Ltd, overall strategy which is focussed on increasing brand strength and awareness
  • To lead and develop the internal and external people resources required to deliver the business development plan, including directly managed staff, other staff with sales or client facing roles, and external agencies
  • Monitoring the macro and microenvironment to assist in strategy development to meet the changing needs of our customer base and maintain our position ahead of the competition. This will include but is not limited to:
    • Responsibility for the CIPP and IPP Education Ltd’s market research strategy and implementation
    • Competitive monitoring and analysis
  • To work closely with key stakeholders within the organisation to ensure that information and ideas sharing, and other joint initiatives in areas such as customer service quality and technical knowledge provision are delivered in a collaborative manner
  • To work closely with other departments to ensure the successful delivery of the Institute’s events programme, including achieving delegate numbers and revenue, responsibility for sponsorship sales and income, content planning and promotion of events
  • Ensure that the Institute is compliant with relevant data protection and copyright legislation relating to marketing and sales
  • To deliver other business development or marketing related projects or ongoing operational This could include industry monitoring, internal communications and overall promotional responsibility for specific events or programmes
  • To keep up to date on new developments within the payroll and pensions industry, as well as the wider business and marketing communities.


Person specification

  • Senior level management experience with successful record of accomplishment of leading marketing, business development and membership strategies
  • Entrepreneurial, with experience of joint development with educational and commercial partners and clients
  • Top quality oral and written communication skills
  • Political acumen, and the ability to liaise with key stakeholders e. interested internal and external parties with disparate and sometimes conflicting agenda
  • Energy and enthusiasm and a ‘can do’ attitude
  • The ability to drive and motivate subordinates and peers and to relate effectively with external key parties with immediate impact
  • Good management and motivation skills and record of accomplishment
  • Charisma
  • The stature to make input to internal staff and external suppliers and to be convincing
  • A balance of being able to deal accurately with details while not losing sight of the organisation’s vision
  • Drive, determination and resilience
  • Understanding of the role of a Members’ Institute and the place of the CIPP and IPP Education Ltd.
  • Ambition to develop the sphere of the payroll, pension, and reward professions
  • Previous experience of procurement both as a provider and as a buyer
  • A proven record of accomplishment of being able to meet financial targets and budgets


Workload Dimensions: Direct Reports (can vary but currently include):

  • Marketing Manager
  • Events Manager
  • Membership Manager
  • Consultancy Relationship Lead
  • Sales Executive
  • Business Development Executive


Our Values and Mission Statement

Our values of:

  • Teamwork

We work together to achieve our goals and objectives to the benefit of the payroll and pensions communities

  • Communication

Clear, open and transparent communication with all. To communicate payroll and pensions knowledge with authority

  • Trust and honesty

We trust our colleagues and provide a safe environment for honesty within the working environment

  • The continuous pursuit of excellence

We actively seek feedback and, on a continuous basis review our ways of working to ensure that we deliver an excellent service to the payroll and pension communities, and to our colleagues

  • Professionalism

We will always act ethically, with courtesy and respect, listen to views other than our own and put forward ideas in a positive and constructive manner


and our Mission Statement:

“Supporting and developing payroll and pension professionals through education, membership and recognition”


form part of the fabric of our organisation. The job-holder will ensure they are understood and used in their day-to-day business.


Terms and Conditions:


Salary: TBC (depending on experience)

Working week: 37 hour working week (full-time)

Annual leave: 26 days annual leave per annum (plus bank holidays)

Location: Office-based, in Solihull.


Our People Perks:

  • Hybrid working
  • Pension enrolment from first day of service
  • Private Medical Insurance and Cash Plan Schemes provided
  • Option to buy or sell annual leave days
  • Employee Assistance Programme
  • Mental Health Hub
  • Benefits hub, discounts across a broad range of partners
  • Early Fridays, finish half an hour early every Friday
  • Close-down over the annual festive period
  • 1 paid volunteer day per year to give something back to the community
  • Plus many more


Recruitment Process:

Those who wish to be considered should submit a CV, along with a covering letter explaining why they are interested in the post and what they will bring to it and email to [email protected] by no later than Monday 15 July 2024, with interviews taking place on 7 & 8 August 2024 in Solihull.


The CIPP is an equal opportunity employer who seeks to recruit and appoint the best available person for a job regardless of marital / civil partnership status, sex (including pregnancy), age, religion, belief, race, nationality and ethnic or national origin, colour, sexual orientation or disability.

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