Job title: Marketing Coordinator
Reports to: Marketing Executive
Date: April 2022
Job purpose
The purpose of this job is to support and develop the marketing activity for CIPP.
Dimensions
- The job holder has a coordination role in directly delivering or supporting sales and marketing activities across all CIPP services through the full marketing mix.
- Responsibility for timely and accurate direct marketing campaigns.
- Dealing with internal and external suppliers of sales and marketing related services, including printers, designers, research agencies and suppliers of promotional goods.
- The job holder plays a pivotal role in membership recruitment, engagement and retention through delivery of effective and efficient administration.
Principal Accountabilities
- Coordinate online and offline marketing campaigns through conception, design, production and implementation to support our growth objectives.
- To deputise on behalf of the Marketing Executive as and when required.
- Provide excellent customer service internally to all business departments through effective communications and attention to detail.
- To support the general brand positioning and awareness goals of the CIPP.
- To work with other members of the marketing team, as well as peers in other departments, as necessary in line with the corporate goals of the CIPP.
- To coordinate with the marketing executive and the events team with regard to the marketing requirements for specific events and conferences.
- Assist the marketing, sales and business development teams by managing the marketing inbox and ensuring queries are dealt with in a timely manner.
- To make website amends in a timely and accurate manner as and when needed.
- To be responsible for updating external supplier online training course information as required.
- To attend CIPP and external partner events as required.
- To assist the marketing executive in creating compelling copy for social and email campaigns.
- To create and manage a monthly content plan and post across all social media accounts as well as creating organic social media posts as required.
- To assist the marketing executive with analysing and reporting campaign results on a monthly basis.
- Assist the marketing executive and the marketing manager with the delivery of National Payroll Week to ensure a successful.
- To work with the marketing executive and the business development executive to ensure third party campaigns are executed, tracked and reported to sponsors/advertisers.
- Proofreading all copy, marketing and external communications.
- Any other reasonable duties that are required.
This role may require some travel, overnight stays and weekend working.
The above principal accountabilities are to be carried out within pre-determined budget constraint, timescales and quality standards.
Job Context
- The role’s core focuses are support of revenue and brand growth by assisting in the delivery of the annual marketing plan.
- The job holder will work closely t with colleagues in the marketing, sales and design to assist in the delivery of all marketing materials.
- The requirement on the job holder is to represent the CIPP as a highly professional body.
- The job holder will work within a tightly knit team, including the business development director, marketing manager, marketing executive, business development executive, creative manager, designer and sales team.
What drives the role?
- This is a fast-paced role requiring self-starter skills, excellent time management and organisation.
- Meeting planned deadlines are critical to the performance of this role, as is the ability to work with peers and more senior colleagues in other departments.
- Attention to detail is of critical importance to maintain the image of the CIPP and ensure accuracy of all marketing materials.
- Willing to learn and apply new skills.
Nature and Scope of Working Relationships
Working relationships exist from the CEO of the organisation through all levels of staff to contract staff, students and delegates. It is also necessary to build and maintain internal relationships throughout the business. Key internal stakeholders for this role include:
- Business Development Director
- Marketing Manager
- Events Manager
- Membership Manager
- Education Manager
- Marketing team
- Design team
- Sales team
- Senior leadership team
- Board directors
- Internal staff
In addition:
- The role is not standalone but is part of a ‘one team’ culture which requires sharing of ideas and willingness to support all business areas, to meet our corporate objectives.
- The ability to build and maintain external relationships with suppliers, customer organisations and trainers through written/verbal communication and to receive and provide a good level of product/service.
- Hold self-starter skills, as well as the ability to think clearly under pressure. Accuracy and attention to detail is of utmost importance to maintain the image of the CIPP.
- Be a highly motivated and creative individual and help to deliver the marketing plan credibly and successfully to new and potential members and employers, in order to build our membership.
- Assist in all areas of the total business as required to cover busy periods, sickness and authorised and unauthorised leave.
Skills, knowledge and attributes
The post holder will need to be IT literate to a high standard, which should include an excellent working knowledge of all Microsoft Office packages, ideally with knowledge around social media channels and how this operates in a B2B environment.
The post holder will need to be confident in their written and verbal communication, and have sound organisational skills, as attention to detail is critical in this role. They must have a proactive, professional and friendly manner, and be flexible to work to deadlines often at short notice.
Ideally the post holder will also have:
- A desire to learn about the CIPP in order to grow our membership base
- An understanding of key marketing principles and processes in practice
- Initiative to prioritise workload, as well as the workloads of others within the team
- A willingness to learn and apply new skills
Terms and Conditions:
Salary TBC: (depending on experience)
Working week: 37 hour working week (full-time)
Annual leave: 25 days annual leave per annum (plus bank holidays)
Pension: Group Personal Pension Scheme available
Healthcare: Healthcare and cash plan schemes available
Location: Office-based, in Solihull.
Recruitment Process:
Those who wish to be considered should submit a CV, along with a covering letter explaining why they are interested in the post and what they will bring to it and email to [email protected] by no later than 29 April 2022.
The CIPP is an equal opportunity employer who seeks to recruit and appoint the best available person for a job regardless of marital / civil partnership status, sex (including pregnancy), age, religion, belief, race, nationality and ethnic or national origin, colour, sexual orientation or disability.